Simile is an AI-driven simulation platform designed to predict and model human behavior, specifically focusing on how and why customers, employees, or populations respond to change. The platform aims to assist enterprises in understanding various aspects of human interaction, including audience identification, reaching niche populations, de-risking strategic decisions, segmenting sentiment with precision, testing concepts, and generating instant insights.

The core methodology of Simile revolves around a foundational AI model that predicts human behavior in diverse situations, deployed at scale. This model is the bedrock for what the company's founding team originally introduced as "generative agents" and "rich agentic simulations," concepts that gave rise to the field of AI-based simulation. These simulations involve creating and managing autonomous AI agents designed to mimic human cognitive processes, decision-making, and interactions within a defined environment. By simulating these agentic behaviors, the platform allows users to computationally explore potential outcomes and reactions to various stimuli or changes. A critical component of Simile's approach to validation and reliability is its partnership with Gallup. The platform's simulations are anchored in Gallup's probability-based, nationally representative panel. This means that the AI-driven models and the behaviors of the generative agents are continuously calibrated and validated against real-world sentiment data from a robust, representative human sample, ensuring that the simulated decisions are transparent, replicable, and empirically validated against actual human responses. This allows for rigorous testing and refinement in a controlled environment, reducing the need for costly real-world experimentation.

The platform offers specific workflows for enterprise use, including accelerated customer understanding, unlocking insights from hard-to-engage groups, catching critical feedback pre-launch, precise sentiment segmentation, and validating design choices based on simulated real-world behavior. The company emphasizes its commitment to building a trustworthy exploration of the future and notes its founding team's pioneering work in AI-based simulation.

Customers, including leaders from Wealthfront, Telstra, Suntory Beverages & Food, CVS Health, Garnett Station Partners, and Banco Itau, attest to Simile's ability to significantly expand qualitative research scope, provide rigorous validation, accelerate time to market, enable safe failure in a controlled environment, offer a new way to understand consumers through AI, and act as a game-changer for customer understanding and organizational alignment. The partnership with Gallup ensures that model decisions are anchored against real-world sentiment, providing a transparent, replicable, and empirically validated foundation for the simulations. No specific formulas for the underlying models are provided in the text.