YoGiyo, a prominent South Korean food delivery application, has announced its integration with OpenAI's 'Apps in ChatGPT' platform, marking it as the first domestic delivery service to establish such a connection. This initiative aims to enhance user experience by enabling direct access to YoGiyo's functionalities within the ChatGPT conversational environment.

The core methodology involves establishing YoGiyo as a dedicated application within the ChatGPT ecosystem. Users can discover and invoke the YoGiyo app through several mechanisms:

1. Contextual Discovery: ChatGPT's natural language processing identifies appropriate moments within a conversation to suggest the YoGiyo app.
2. Direct Invocation (Initial Setup): Users can explicitly connect the app by navigating to the 'Apps' menu within ChatGPT, searching for '요기요' (YoGiyo), selecting '연결하기' (Connect), and then '채팅 시작' (Start Chat).
3. Direct Invocation (Post-Setup): For users who have already connected the app, it can be quickly activated by typing '요기요' in the chat window or by clicking '+' and selecting YoGiyo from the '더보기' (More) options. This action displays the YoGiyo logo, indicating readiness for interaction.

Upon activation, users can leverage natural language queries to access YoGiyo's services. For instance, a query like "강남역 근처 맛있는 치킨집 추천해줘" (Recommend a good chicken place near Gangnam Station) triggers the system to present relevant restaurant listings and menu information. The retrieved service screens, including restaurant lists, menu details, and store information, are displayed in a "widget form" within the ChatGPT interface. This widget-based presentation is designed to offer an intuitive and convenient exploration experience, directly exposing essential data such as menu items, prices, store locations, and customer reviews.

Current functionalities include:

• Restaurant search based on user criteria (e.g., cuisine type, location).
• Menu browsing for specific restaurants.
• Access to detailed store information and customer reviews.
• Order initiation: Upon selecting a desired item or restaurant from the widget, users can click a "요기요에서 주문하기" (Order on YoGiyo) button. This action redirects the user to the native YoGiyo mobile application on smartphones or the official YoGiyo website on PC environments to complete the ordering process.

Future developments are slated to include the direct integration of ordering and payment functionalities within the ChatGPT chat window. This planned enhancement aims to establish an "End-to-End Experience" (E2E), allowing users to navigate the entire delivery journey – from initial search and discovery to final order placement and payment – seamlessly within the conversational interface without external redirection. The integration underscores YoGiyo's commitment to enhancing user convenience and expanding its accessibility through innovative technological partnerships.