Apple is poised to significantly update its MacBook lineup with the introduction of up to four new models, implementing a dual-pronged strategy: an entry-level device aimed at expanding its market share in education and competing with Chromebooks, and the debut of the M5 processor family across its more premium offerings.

The new entry-level MacBook is projected to target a price point between \$699 and \$899. This model is expected to feature an A18 Pro chip, a 13-inch LCD screen, and potentially utilize simpler materials for its chassis, deviating from the aluminum of current models, to reduce production costs. Furthermore, it may limit the number of USB-C ports and forgo premium features like Thunderbolt support to clearly differentiate it from the MacBook Air. This device is designed to serve students and users requiring basic functionality, offering a robust macOS experience within a competitive price bracket.

Central to Apple's broader strategy is the M5 processor family, representing the next iteration of Apple Silicon. These chips, to be manufactured using TSMC's second-generation 3-nanometer technology, are anticipated to deliver substantial performance and efficiency improvements. Initial estimates suggest a CPU performance increase of up to 15% and a graphics performance boost of up to 36% compared to the preceding generation. This technological advancement, leveraging the enhanced transistor density of 3nm process, is expected to enable smoother execution of demanding tasks such as 8K video editing, 3D rendering, and graphics-intensive gaming. Concurrently, improved energy efficiency will translate into extended battery life. The M5 architecture will also feature an enhanced Neural Engine, accelerating artificial intelligence and machine learning workloads crucial for modern applications.

The MacBook Air, known for its portability and balance, will be among the first to receive the standard M5 chip update, likely priced around \$999, available with 13-inch or 15-inch Retina displays. This update aims to solidify its position for students, mobile professionals, and casual users, enabling more agile handling of daily tasks, from web browsing to light photo/video editing, while maintaining its fanless, quiet, and slim design.

For professional users, the 14-inch and 16-inch MacBook Pro models will be updated with the more powerful M5 Pro and M5 Max variants. These processors are engineered with an increased number of CPU and GPU cores and support for larger amounts of unified RAM, catering to intensive workflows in fields such as cinema, graphic design, software development, and scientific research. These enhancements will facilitate faster code compilation, project rendering, and large data processing. Estimated pricing for these models ranges from \$1999 to \$3499, featuring 14-inch or 16-inch Mini-LED displays.

Looking further ahead, there is speculation about the MacBook Pro line adopting OLED display technology, possibly with the M6 chip generation. This transition to 14-inch or 16-inch Touch OLED screens would offer superior image quality with true blacks, infinite contrast, and more vibrant colors due to per-pixel light emission, alongside potential energy efficiency benefits.

The product launches are scheduled to occur in a staggered manner between late 2025 and early 2026. This phased approach will begin with models equipped with the base M5 chip (e.g., MacBook Air), followed by the introduction of Pro versions featuring the M5 Pro and M5 Max chips. Complementary technical enhancements are also expected, including support for faster wireless technologies like Wi-Fi 7, increased RAM capacity, and faster SSD storage speeds, ensuring instant system and application responsiveness.