This paper presents the findings of a Usage & Attitude (U&A) survey conducted by Embrain Trend Monitor on major generative AI services. The survey aimed to understand public perception, usage patterns, and attitudes towards generative AI, including popular services like ChatGPT, Wrtn, Deepseek, Gemini, and A.dot.

Methodology:
The study was conducted from June 30, 2025, to July 4, 2025, involving a nationwide sample of 1,000 men and women aged 15 to 64 who were aware of generative AI services. The specific data collection method is not explicitly stated but is implicitly an online survey, characteristic of Embrain Trend Monitor's research. The methodology focuses on quantitative data collection through a structured questionnaire designed to assess awareness, usage experience, satisfaction, future intent, and perceptions regarding generative AI. The respondents were screened based on their awareness of generative AI services. The collected data was then analyzed to identify trends, key influencing factors, and demographic differences in AI adoption and perception.

Key Findings:

1. Expanding Influence and Integration into Daily Life:
   • A significant majority, 85.2%, believe that generative AI services are increasingly influencing people's daily lives.
   • 83.1% agree that generative AI is being used in personal daily life beyond work.
   • 80.6% perceive generative AI as becoming a familiar service in daily life, indicating its rapid integration into mainstream consumer behavior beyond specialized or professional contexts.

2. Awareness and Usage of Generative AI Services:
   • Awareness: ChatGPT demonstrated overwhelmingly high awareness at 97.0% (multiple responses), followed by Wrtn (68.4%), Deepseek (61.0%), and Gemini (56.7%).
   • Usage Experience: ChatGPT also showed the highest usage rate at 80.9%, affirming its dominant position in the market.
   • Domestic Service Growth: Korean generative AI services like Wrtn exhibited notable growth, with particularly high awareness among all age groups (95.3% for teens, 81.6% for 20s) after ChatGPT, attributed to features tailored to younger generations and expanded agent tools.

3. Purpose of Use and Service Differentiation:
   • Generative AI services are primarily used for search engine functions and enhancing work productivity. They are also widely utilized for problem-solving and creative idea generation.
   • Usage purposes varied by service: Wrtn was frequently used for content creation and editing, while A.dot showed high satisfaction for its conversational features, indicating a segmentation of usage based on each service's distinct characteristics.

4. Satisfaction and Future Intent:
   • Satisfaction: Users generally expressed satisfaction with generative AI services. ChatGPT (80.1%), Gemini (71.7%), and Wrtn (62.5%) received particularly positive evaluations.
   • Future Use Intent: High interest in future utilization was observed, with 89.8% agreeing that AI's influence will grow and 89.2% believing more people will use it.
   • Willingness to Pay: While overall willingness to pay for services remains low, ChatGPT (57.1%) and Wrtn (48.0%) showed a higher propensity for paid subscriptions, suggesting that services providing satisfactory content quality and user experience are more likely to attract paying users.

5. Important Factors for Service Selection:
   • When choosing a generative AI service, users prioritize the accuracy of search results (53.3%, multiple responses), quality of search results (43.7%), and fast generation speed (23.3%). This highlights the importance of reliability and user convenience in addition to technological advancement.

6. Concerns and Challenges:
   • Information Reliability: Despite advancements, 87.4% emphasize the continued necessity of reviewing information and results generated by AI. 77.2% expressed concern about the potential for inaccurate or biased information spread.
   • Digital Divide: 83.1% foresee a deepening digital divide between AI-savvy and AI-unfamiliar generations, particularly among older demographics (e.g., 88.3% for 60s), who feel a greater sense of exclusion.

7. Positive Perceptions and Expectations for Emotional Connection:
   • Despite concerns, 68.0% perceive generative AI as a convenient service accessible to everyone.
   • A notable trend is the growing expectation for emotional interaction with AI: 60.9% believe people receive emotional comfort from generative AI, and 60.5% anticipate AI becoming a "friend" for daily conversations and emotional sharing.
   • This expectation for emotional connection is particularly pronounced among younger age groups (43.8% for teens, 37.4% for 20s), indicating a potential future demand for emotionally intelligent AI.