My company went bankrupt because of AI...
Video

My company went bankrupt because of AI...

2026.01.26
·YouTube·by 권준호
#AI#LLM#Prompt Engineering#Workflow Automation#Career Development

Key Points

  • 1Witnessing his company's demise due to AI, the author initially tried to master every new AI tool but quickly realized the overwhelming pace of technological change made this impossible.
  • 2He then understood that the real threat and opportunity lie not in AI tools themselves, but in individuals who can leverage AI to redefine and blur traditional professional boundaries, becoming indispensable.
  • 3The core message emphasizes that true expertise in the AI era is not about mastering specific tools, but about the uniquely human ability to define problems and strategize solutions, using AI only for the execution phase.

This paper presents a compelling narrative from a former full-stack developer whose company, a traditional chatbot vendor, collapsed due to the disruptive emergence of Generative AI, particularly ChatGPT. The author initially responded by intensely pursuing AI technical knowledge, delving into large language models (Davinci, LLaMA, BERT), text generation frameworks (RAG, vector databases), and then visual AI (SD 1.5, ComfyUI, Flux models). However, the author quickly realized that the pace of AI innovation—with new tools, models, and workflows emerging every few months—made it impossible to keep up by merely learning specific technologies. This relentless pursuit led to frustration and a sense of futility, as learned skills were rapidly rendered obsolete by newer, more efficient, often click-based or cloud-driven solutions.

The core methodology and central argument of the paper pivot from technical mastery to a meta-skill: problem definition and strategic application of AI. The author contends that the true threat and opportunity in the AI era do not come from the technology itself, but from individuals who leverage AI as a powerful tool within their existing domain expertise. This is illustrated through the hypothetical case of "Marketer Kim Chul-soo," an ordinary marketer who, by integrating AI into his workflow, can produce high-quality design mockups and video storyboards that rival the output of dedicated design and video teams, but at ten times the speed. This scenario highlights how individuals *wielding* AI, rather than AI itself, can displace traditional roles by collapsing the "walls of specialization" between different professional fields. The paper argues that mere tool proficiency without deep industry knowledge or a clear problem-solving mindset leads to low-quality, undifferentiated outputs (e.g., generic AI-generated content).

The proposed "methodology" for thriving in the AI era is a 5-step problem-definition process:

  1. Assess Situation and Resources: Understand one's current context and available assets.
  2. Define Clear Goals: Establish precise objectives.
  3. Break Down Goals: Decompose the primary goal into manageable sub-steps.
  4. Anticipate Problems: Proactively identify potential obstacles.
  5. Execution (with AI): Only after the rigorous human-led design phase is complete, AI tools are deployed for actual implementation.

This process emphasizes that steps 1-4, which involve abstract conceptualization, strategic planning, and problem framing, are exclusively human domains. AI's role is relegated to step 5, the execution phase, where it acts as a powerful enabler rather than a primary driver of ideation. The author suggests that even non-experts can engage in this design process by using AI itself to bridge knowledge gaps, for example, by asking an AI to explain professional terminology or processes (e.g., "What lighting terms do experts use for this desired visual effect?"). This allows individuals to leverage AI to refine their abstract ideas into concrete, professional concepts.

In essence, the paper concludes that adaptability, resilience, and a persistent focus on defining and solving problems are far more critical than an endless pursuit of transient technical skills. AI, in this framework, is not something to learn exhaustively, but a malleable tool to be strategically applied to solve specific, human-defined problems. The true "AI expert" is not someone who knows every tool, but someone who understands *how* to use AI effectively to address real-world challenges, thus becoming indispensable.